B.A. (Hons.) Mass Communication
Bachelor of Art (Hons.) in Mass Communication or BA (Hons.) Mass Communication is an undergraduate course which deals with the field of mass communication thus with the process of dispersing information to a large number of people. It is a three-year regular degree program, divided into 6 semesters that covers the full range of human experience of media—including affect, cognition, and behavior—in activities, events, theories, and practices. The mass communication degree at Baba Farid Institute of Technology is affiliated to HNB Gharwal Central University.
BA Mass Communication is a way of teaching and training information about the mass media in students on a very initial stage. It covers journalism, advertising and other forms of media or communication such as interpersonal communication and organizational communication. The course of BA Mass Communication is accomplished through various mediums including radio, television, internet, social media, billboards, newspapers, magazines, and movies or videos, etc.
The Mass Communication course is not only limited to journalism but it deals with various other fields like news gathering and reporting, film direction and production, event management, public relations, advertising, corporate communication and a lot more. Lately, the field of mass media and communication has evolved rapidly. As mass communication has evolved into an interactive concept that converges almost every aspect of human life. And therefore there is a lot of future scope for the students who have pursued mass communication.
Here at BFIT, we have a mass communication course outline which has been prepared with the objective firstly to provide students with a strong foundation in news media practices across different media secondly to promote the understanding of the role which media plays in our society and last but not the least to promote the responsible media practices. The course structure at BFIT is as such that after completing the Bachelor of Mass Communication from here the student will be completely prepared to work in the industry and will be capable enough to select field of their own choice.
ELIGIBILITY
- Students who have passed 10+2 or senior secondary examination with at least 40% Marks can join the BA (Hons.) Mass Communication Course
- The students need to qualify the written examination and personal interview conducted by the institute.
- The selection will be based on merit.
CAREER SCOPE
There are many career prospects that a mass communications degree offers. But working in this field requires a set of skills like passion, drive, creativity, communication skills, confidence, critical thinking, ability to express ideas and thoughts and many more. And if you consist of these skills there are various job avenues available which include-:
- Copywriter
- Journalism
- Media planner
- TV producer
- Camera person
- Copy editor
- Public relations officer or PRO
- Corporate communications
- Event management
After a mass communication degree, you can also pursue other careers which involve networking skills such as:
- Travel Agent
- Placement Officer
- Marketing Manager
- Corporate Trainer
- Hotel Manager
- Speechwriter
- Lobbyist / Fundraiser
- Market Researcher
- Technical Writer
- College Professor
JOB PROSPECTS
BA mass communication graduate can work in both the public and private sector. The various employment areas or the platforms which the stream offers are:
- Advertising Agencies
- Books and Novels
- Blogs
- Broadcasting Corporations
- Circulation and Public Relations
- Journals
- News Agencies
- News Channels
- Press Information Bureau
- Photography Companies
- TV Channels
- Radio Telecasting Companies
- AIR – All India Radio
- Periodicals and Magazines
- Newspapers
- Websites
There are also various government-owned channels and departments which provide jobs into mass communication graduates such as Doordarshan and All-India-Radio.
Fee applicable to applicants admitted on the basis of AIBFEE (B.A Mass Communication) will have to pay Rs 45,000/- annually.
BFiT Group of Institutions
On The basis of performance in AIBFEE (School of Arts & Journalism – SAJ) :
The cut-off for each category will be announced along with the result of respective schedule. The scholarship details are as per the following table:
| Course Fee (per year) | Rs.45,000/- | |
|---|---|---|
| Percentage Slab Detail |
Scholarship amount (per year) | Fee Applicable after Scholarship (per year) |
| 95% or above aggregate marks (Subject to seat Availability) Or AIBFEE score more than or equal to Rank #1 cut-off |
Rs.27000/- | Rs.18000/- |
| 90% – 94.99% aggregate marks (Subject to seat Availability) Or AIBFEE score more than or equal to Rank #2 cut-off |
Rs.18000/ | Rs.27000/- |
| 80% – 89.99% aggregate marks (Subject to seat Availability) Or AIBFEE score more than or equal to Rank #3 cut-off |
Rs.13500/- | Rs.31500/- |
| 70% – 79.99% aggregate marks (Subject to seat Availability) Or AIBFEE score more than or equal to Rank #4 cut-off |
Rs.9000/- | Rs.36000/- |
A) Admission in Under Graduate Course- BA Mass Communication is based on Percentage of the XII standard / AIBFEE Exam / GD-PI.
i) EARLY ADMISSION: – Applicable from 28th Nov 2019 – 28th May 2020
Path C: Applicable from 28th Nov 2019 – 28th April 2020: – Scholarship based on the percentage in graduation.
a) To Block/Reserve a seat, you have to pay Rs.5000/- (adjustable in tuition fee & non- refundable) through any below mentioned modes. If interested and eligible.
i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.
ii) By cash deposit in Bank
iii) By making Demand Draft in favour of BFIT payable at Dehradun.
iv) By RTGS/NEFT
BANK DETAIL:-
| BANK NAME- ICICI BANK | BANK NAME- SBI BANK | Bank NAME- Canara Bank |
|---|---|---|
| A/C NO.-243801000031 | A/C NO.-31042767195 | A/c No. 1182201002901 |
| A/C HOLDER- BFIT TECHNICAL CAMPUS | A/C HOLDER- BFIT | A/C HOLDER- BFIT |
| BRANCH- ANURAG CHOWK | BRANCH- DEHRADUN MAIN BRANCH | BRANCH- Rajpur Road, Dehradun |
| IFSC CODE -ICIC0002438 | IFSC CODE –SBIN0000630 | IFSC CODE -CNRB0001182 |
b) After making payment, please email us your remittance detail at admissionbfit@gmail.com along with your complete detail
c) The Provisional Admission shall be granted to you.
d) Within a few minutes, you get admission Id on your registered mobile number/email, stating admission confirmation
Path D: Applicable from 28th April 2020 – 28th May 2020: –
a) To Block/Reserve a seat, you have to pay Rs.5000/- (adjustable in tuition fee & non- refundable) through any below mentioned modes. If interested and eligible.
i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.
ii) By cash deposit in Bank
iii) By making Demand Draft in favour of BFIT payable at Dehradun.
iv) By RTGS/NEFT
BANK DETAIL:-
| BANK NAME- ICICI BANK | BANK NAME- SBI BANK | Bank Name: Canara Bank |
|---|---|---|
| A/C NO.-243801000031 | A/C NO.-31042767195 | A/c no: 1182201002901 |
| A/C HOLDER-BFIT TECHNICAL CAMPUS | A/C HOLDER-BFIT | Account Holder: BFIT |
| BRANCH- ANURAG CHOWK | BRANCH- DEHRADUN MAIN BRANCH | Branch: Rajpur Road, Dehradun |
| IFSC CODE -ICIC0002438 | IFSC CODE –SBIN0000630 | IFSC Code: CNRB0001182 |
b) After making payment, please email us your remittance detail at admissionbfit@gmail.com along with your complete detail.
c) The Provisional Admission shall be granted to you.
d) Within a few minutes, you get Admission ID on your registered mobile number/email, stating admission confirmation
Path B : GD/PI : Applicable from 28th Nov 2019 – 28th April 2020
Interviews shall be conducted for all the Paths of Admission and Phases. The Interview shall be conducted in the following manner: –
– On-Campus Face-To-Face Interview & Group Discussion
– Face-To-Face Interview & Group Discussion in Offices Across the World
– Web One-On-One Interview & Web Conference.
– Telephonic Interview, etc.
a) To Block/Reserve a slot, you have to pay Rs.1000/- (adjustable in registration fee & non- refundable) through any below
mentioned modes. If interested and eligible.
i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.
ii) By cash deposit in Bank
iii) By making Demand Draft in favour of BFIT payable at Dehradun.
iv) By RTGS/NEFT
BANK DETAIL:-
| BANK NAME- ICICI BANK | BANK NAME- SBI BANK | Bank Name: Canara Bank |
|---|---|---|
| A/C NO.-243801000031 | A/C NO.-31042767195 | A/c no: 1182201002901 |
| A/C HOLDER-BFIT TECHNICAL CAMPUS | A/C HOLDER-BFIT | Account Holder: BFIT |
| BRANCH- ANURAG CHOWK | BRANCH- DEHRADUN MAIN BRANCH | Branch: Rajpur Road, Dehradun |
| IFSC CODE -ICIC0002438 | IFSC CODE –SBIN0000630 | IFSC Code: CNRB0001182 |
b) After scoring the minimum GD-PI cutoff for the selection process, you have to pay Rs.4000/- (adjustable in tuition fee & non-
refundable) through any above mentioned modes.
c) After making payment, please email us your remittance detail at admissionbfit@gmail.com along with your complete detail.
d) The Provisional Admission shall be granted to you.
e) Within a few minutes, you get admission Id on your registered mobile number/email, stating admission confirmation.
Path A: AIBFEE : – The exam shall be conducted online from – 28th February 2020 to 28th April 2020
Provisional Admission depends on merit basis available for all Courses. There are four options:
– Rank #1 cut-off of AIBFEE score.
– Rank #2 cut-off of AIBFEE score.
– Rank #3 cut-off of AIBFEE score.
– Rank #4 cut-off of AIBFEE score
a) To Block/Reserve a slot you can fill online allocation form.
b) After receiving Login Credentials, take your exam 24 X 7 from home and your result shall be updated in 48 hours.
c) After scoring the minimum AIBFEE Rank, you have to pay Rs.5000/- (adjustable in tuition fee & non- refundable) through any below mentioned modes.
i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.
ii) By cash deposit in Bank
iii) By making Demand Draft in favour of BFIT payable at Dehradun.
iv) By RTGS/NEFT
BANK DETAIL:-
| BANK NAME- ICICI BANK | BANK NAME- SBI BANK | Bank Name: Canara Bank |
|---|---|---|
| A/C NO.-243801000031 | A/C NO.-31042767195 | A/c no: 1182201002901 |
| A/C HOLDER-BFIT TECHNICAL CAMPUS | A/C HOLDER-BFIT | Account Holder: BFIT |
| BRANCH- ANURAG CHOWK | BRANCH- DEHRADUN MAIN BRANCH | Branch: Rajpur Road, Dehradun |
| IFSC CODE -ICIC0002438 | IFSC CODE –SBIN0000630 | IFSC Code: CNRB0001182 |
d) After making payment, please email us your remittance detail at admissionbfit@gmail.com along with your complete detail.
e) The Provisional Admission shall be granted to you.
f) Within a few minutes, you get admission Id on your registered mobile number/email, stating admission confirmation.
Path E: From 28th May to 11th July 2020: Path E shall be announced subject to seat availability.
B) On the date of scheduled joining time the student shall report at the venue on time, wherein briefing of the institute, rules and regulations etc. shall be given to the students. The students should carry the following documents along with the following certificates in original for verification:
- 8 passport size photographs.
- TC & Migration Certificate.
- Character certificate from the last school attended.
- 10th class mark sheet & passing certificate.
- 12th class mark sheet & passing certificate.
- Graduation mark sheet & passing certificate.
- Aadhar Card
- Domicile Certificate
- 3 sets of photocopies of all the above documents.
- Copies of extracurricular/sports or any other major achievement has done on basis of which additional consideration is being made.
C) Upon verification of the above documents, the candidates shall granted final admission.
D) If any of the above-mentioned documents are not available, then the admission given shall be provisional basis unless submitted. The required documents will have to be submitted latest by 25th July 2020.
| Details | Ist Year | IInd Year | IIIrd Year |
|---|---|---|---|
| Form | Rs. 500/- | NA | NA |
| Registration Fee | Rs. 3000/- | NA | NA |
| Campus Fee | Rs. 7,500/- | NA | NA |
| Other Charges (Uniform, Lab practical, Seminar etc.) | Rs. 11,500/- | NA | NA |
| Library | Rs. 3000/- | Rs. 3000/- | Rs. 3000/- |
| Other Charges (ID card/Marathon/SMS etc.) | Rs. 940/- | NA | NA |
| Medical Consultation Charges | Rs. 800/- | Rs. 800/- | Rs. 800/- |
| Placements | Rs.4,000/- | NA | Rs.4,000/- |
| Dissertation/Internship/Training Charges (wherever applicable) | (wherever applicable) | (wherever applicable) | (wherever applicable) |
| University Exam Fee | As per the University Norms | As per the University Norms | As per the University Norms |
| First Semester | |
| Core Course C-1 | Introduction to Journalism , Practical |
| Core Course C-2 | Introduction to Media and Communication, Practical |
| AECC English/ MIL Communication | |
| GE – 1 | Print Journalism and Production |
| Second Semester | |
| Core Course C–3 | Reporting and Editing for Print, Practical |
| Core Course C – 4 | Media and Cultural Study, Tutorial |
| AECC Environmental Science | |
| GE – 2 | Photography, Practical |
| Third Semester | |
| Core Course C – 5 | Introduction to Broadcast Media |
| Core Course C – 6 | History of the Media, Tutorial |
| Core Course C – 7 | Advertising and Public Relations, Practical |
| SEC – 1 | Radio Production |
| GE – 3 | Film Appreciation, Practical |
| Fourth Semester | |
| Core Course C – 8 | Introduction to New Media, Practical |
| Core Course C – 9 | Development Communication, Tutorial |
| Core Course C – 10 | Media Ethics and the Law |
| Sec – 2 | Documentary Production |
| GE – 4 | Multimedia Journalism, Practical |
| Fifth Semester | |
| Core Course C – 11 | Global Media and Politics, Tutorial |
| Core Course C – 12 | Advanced Broadcast Media, Practical |
| DSE : | Any two of the followings |
| DSE – 1 | Media Industry and Management – I, Tutorial |
| And/or | |
| Media Industry and Management – II | |
| DSE – 2 | Photography, Practical |
| DSE – 3 | Media Gender and Human Rights, Tutorial |
| Sixth Semester | |
| Core Course C – 13 | Advanced New Media, Practical |
| Core Course C – 14 | Communication Research and Methods, Practical |
| DSE : | Any two of the following |
| DSE-4 | Introduction to Film Studies, Tutorial |
| DSE-5 | Development Journalism, Tutorial |
| DSE-6 | Dissertation, Tutorial |